The inaugural iteration of the concept was initiated by the luxury fashion house Prada in 2018 as a part of the art fair Art Basel in Miami. Prada Mode is a traveling social club event, lasting several days and including art installations, musical acts, dinners, and providing a space for like-minded people to meet and connect. This year’s destination of the Prada Mode event is the Levenson Mansion in Moscow, featuring a special metamorphosis of the location by Damien Hirst into an iconic pharmacy experience. The Pre-Fall 22 collection embraces the so-called Versace woman, a strong independent woman who is confident in continuously reinventing herself through clothes.Īrt Prada Mode Moscow: Turning into a Pharmacy For The Sixth Iteration The collection features dresses, sensually hugging the silhouette of the models and silk wide-leg pajama pants with matching shirts as well as bold colored and heavily printed garments, deeply anchored in the Versace vocabulary. Donatella Versace states the leading mantra of the Pre-Fall 22 collection as “ I see creativity as an opportunity and a way of looking at things you have known all of your life in a different way, from another perspective and transform them into something new that, like a scent reminds you of emotions past, but are now connected to something completely rooted in the present moment.” For the Pre-Fall 22 collection, the infamous Baroque print is reimagined in a black and white version on garments, ranging from fitted suits to loose silhouettes. One of the most distinctive recognition features of the luxury fashion brand is the Baroque print. Versace was established by Gianni Versace in 1978 in Milan, emerged into a leading international fashion house during the 80s, and is now creatively led by his sister Donatella Versace.
The Italian luxury house Versace unveils its Pre-Fall 2022 collection, which encapsulates the quintessence of creativity. Fashion Versace Pre-Fall 22: Reimagining History